How are you using Social Media for your eBay Business?
Are you just starting out on social media or are you a long time user of social media? No matter what the answer like everything else ecommerce related, social media has changed and continues to change on a regular basis. With the fourth quarter fast approaching it's really time to make sure your marketing campaigns are set up and in order. Scheduling your posts can save you countless hours of time that you will surely need as sales increase in preparation for Back to School, Halloween, and the entire Holiday Season. Having a presence on Facebook is a definite necessity in today's social world. You don't want to run all of your family and friends off of your personal profile, so having a Business Page makes the most sense. If you don't have one, they are pretty simple to set up and there are many tutorials on YouTube walking you through the process.
Videos are empowering and are actually becoming the highest clicked posts on Facebook. Sharing videos that you create or that are related to your business will be more follower engagement than a simple picture. It's easy to share posts to your business page and you can even schedule the posts depending on what social management software you use. Personally Hootsuite is my go-to software, but I also use Buffer (free) to schedule listings. Even though it's a business page, I sure don't want to drive followers away with too many posts a day, so instead with these programs I can spread them out as far as I want. I can also upload my own posts that I choose to share and schedule posts for a month or more at time.
This is going to cut down on the time I actually spend on social media during the "busy season", not just busy with my business, but busy with personal commitments, family, and friends.
Hopefully you already have a business presence on Facebook, but if you don't now is the best time ever to get started. If you do have one already, this is a great time to schedule some content ahead of time, engage with your followers, and bring more followers in time for the fourth quarter!
Watch for an upcoming post on Pinterest next.
If you're like most people, time has a way of getting away when you are online. Do you know how much time you spend on business activities versus social media? I have always tracked certain tasks, but certainly not everything and realized I really was losing time or wasting time as the case may be. I saw an app that was recommended for tracking time, all of your time on the computer and decided to give it a try. This is the second week of using Rescue Time and I am amazed. Amazed not just at how much time I spend at the computer but the amount of time spent at each website and/or task. Having the numbers makes me more accountable. Where am I wasting time?...What time of the day am I wasting time?...When am I most productive? By looking at the numbers and the stats at the end of each day or the beginning of the next day, I can better utilize my time. Granted I have no one to answer to but myself, but that is enough for me. Enough to make my time more productive and less wasteful.
Being self-employed means being accountable for the time and making the most of each day. Whether it is listing items, editing items, bookkeeping, and at this particular time of year, finishing up taxes. They're due in little more than a week.
Rescue time has both a free and a premium account available. I'm using the free account. I have been self-employed for many, many years and sometimes just need a nudge back to the beaten path to get back on course. For you, maybe you need to block out focus time, that is available with the premium account as well as more in depth tracking. You can set up the productivity level or the distraction level on each task you do. For example, social networking time is not all wasteful, I like many others use it as part of my marketing plan. So I know time spent on Twitter is not a distraction, just as time on Google Plus is not a distraction, but actually productive time spent marketing my items and my business.
If you have a problem balancing your time on the computer, there is a mobile app too, give the free Rescue Time a try. It will cost you nothing and likely will be an eye opener for you. I've set some goals for this week and thus far, okay one day only, I've surpassed today's goal. I'm working towards making that a habit rather than something I have to focus on, but until then I'll hold myself accountable with this sweet little app that keeps track for me.