You might have noticed some talk around the water cooler about adding a viewport meta tag that has to be added to your eBay listings. And you're probably wondering what all the fuss is about. You've been listing for mobile optimization as recommended. Everything is size 14 font, left aligned with bullet points. No images are embedded in the description and all of your Policies are taken out. So what's new?
The viewport meta tag assures that your listings are optimized for any device they are viewed on from the desktop all the way down to the smart phone with a simple line of code that communicates to the browser how to render the listing. The object is to be sure that every listing can be easily read without horizontal scrolling, one hand only for vertical scrolling that we are all used to at this point.
If you want to check to see if your listings are mobile friendly, even if you think they are just click here for eBay's mobile friendly test. Mesha Travesser, owner of Classy Soles did a great video to show you exactly how to add the code to your listings. I am thrilled to be able to post this with her permission for your benefit. And after you're done updating your listings, or before even, take a peak at some of the great items she has listed. You can check them on your smart phone or your tablet, or even your laptop and they are sure to render just right for your browsing pleasure.
You'll want to keep this code handy <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no"> Going forward you will want to include this code in all of your listings. It is best, according to eBay to have it right before your description, but will also work at the end. For me I just saved a listing as a template in eBay with the code inserted at the beginning. No need to remember if you always use the template, I actually made several, one for each category.
It might sound intimidating but it's really not and will certainly benefit you in terms of search results.
Feel free to leave a comment or if you have questions you can message me through the contact link or look me up on Facebook.
Ignite Your Fourth Quarter eBay Sales!
Join John Lawson, author of the best selling book Kick Ass Social Media, Katherine Terrill, and myself on Tuesday, July 21 at 7 pm EST. We're ready to share some tips that you can start doing right now, during the summer slump, to bring your sales to the next level this 4th quarter without killing yourself in the process.
What will we be covering?
Planning for the season
Organizing and planning your holiday calendar in advance
Inventory to source
What to be on the lookout for and where to get it
Micro niches you never thought about
Where are even greater opportunities for your business and product selection
Social media scheduling and automation
How to use automation tools to make your social marketing easy
This one-hour FREE webinar is packed with content that you can put into place right now.
Sign up even if you can't attend in order to get the replay for free. If you're not signed up there will be a nominal fee to obtain that.
You can sign up free here
Now you're going to get ready to do a listing. There is a pretty basic list of items you'll want to have on hand when you get ready to do your listings. If you get in the habit of doing each listing the same, you won't forget something along the way. Obviously you have an item or a group of items you're going to list for sale on eBay. You want to take some pictures of your item. You can use up to 12 pictures in each listing and the more you have the better your listing will be.
It's always best to take photos in natural lighting on a clear, preferably white background or black for light items. You can get poster board that works perfectly at the Dollar Store. You want as many photos of your item as you can get...closeups, any flaws or defects, front, back, and side. Remember you can have up to 12 photos for each listings.
Measure your items. If it's clothing, say a pair of jeans, you'll want to include the waist, inseam, for women's jeans include the rise, and often I personally include the leg opening. By including these in your listing you will save yourself time in answering countless emails requesting measurements. It is best to include these measurements in the both the Item Specifics and in the item description.
Don't leave out item specifics, these make a difference in your item being found and are essential for mobile buyers. If you don't know or don't have the required information, do not remove or leave blank. You can use Unknown or N/A.
You want to weigh your item on your postage scale before you list. Again, this saves time when it sells as the correct shipping information is in your listing and you can print the label, pack, and ship. You only get one chance to make a good first impression...the more professional your items look the better the reflection on your business. We'll dive further into this in future posts.
I've been fielding a lot of questions from new eBay sellers lately and thought a great place to start would be at the beginning. How do you get started selling on eBay. Pretty much anyone can do it, but it's not a matter of throwing some picture up and becoming and overnight success. Like any business, there's a right way and a wrong way. Though many have what I call beginner's luck, that luck generally is very short-lived and leaves a seller saying "what happened?
To ensure you start on the right foot and set yourself up for success from the start. The most important thing you can do first is read the Seller Information that is on the eBay website. I'm going to go through some of the highlights in the course of this blog, but it's always the best idea to get the information straight from the horse's mouth, in this case straight from eBay. You can find the information here.
Watch for more in the near future, in the meantime, happy reading.