You might have noticed some talk around the water cooler about adding a viewport meta tag that has to be added to your eBay listings. And you're probably wondering what all the fuss is about. You've been listing for mobile optimization as recommended. Everything is size 14 font, left aligned with bullet points. No images are embedded in the description and all of your Policies are taken out. So what's new?
The viewport meta tag assures that your listings are optimized for any device they are viewed on from the desktop all the way down to the smart phone with a simple line of code that communicates to the browser how to render the listing. The object is to be sure that every listing can be easily read without horizontal scrolling, one hand only for vertical scrolling that we are all used to at this point.
If you want to check to see if your listings are mobile friendly, even if you think they are just click here for eBay's mobile friendly test. Mesha Travesser, owner of Classy Soles did a great video to show you exactly how to add the code to your listings. I am thrilled to be able to post this with her permission for your benefit. And after you're done updating your listings, or before even, take a peak at some of the great items she has listed. You can check them on your smart phone or your tablet, or even your laptop and they are sure to render just right for your browsing pleasure.
You'll want to keep this code handy <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no"> Going forward you will want to include this code in all of your listings. It is best, according to eBay to have it right before your description, but will also work at the end. For me I just saved a listing as a template in eBay with the code inserted at the beginning. No need to remember if you always use the template, I actually made several, one for each category.
It might sound intimidating but it's really not and will certainly benefit you in terms of search results.
Feel free to leave a comment or if you have questions you can message me through the contact link or look me up on Facebook.
With some of the new changes on the eBay selling platform, there are many questions about html. It is typically not something that is needed when selling on eBay, but is always helpful to know at least the basics. These slides are just that, basic. What is it? What does it do? HTML is language that defines the text on a web page. This is done with tags. Generally there are start and end tags. Different attributes can be defined with html. Attributes such as a url in a link or inserting an image in a listing with attributes for alternate text, size, and of course the actual url of the image. If you want to know just the basics and get a little better understanding of what Html is and how it works, take a look at the slides below.
Streamline Your Social Media with Hootesuite
While you are working on your social marketing plan this summer, you might want to consider streamlining your efforts and saving some time, now and in the future. Hootesuite is the most widely used platform for managing social media. You will find that you actually accomplish more in less time. There is both a free and a pro plan. Depending on your needs there is no need to use more than the free plan, that is unless you want to manage more platforms all in one central location. For me, it's worth every penny to be able to manage all of my Twitter accounts, Facebook, Google +, Linked In, and Stumble Upon from one dashboard. You can now monitor your Instagram account, although it isn't possible to post yet, you are able to share your posts on your other platforms. Manage your twitter lists and special searches...the features are plenty with new features all the time. Track your efforts with easy reports. It's all here in one single dashboard. I recently did a mini-class on the basics of Hootesuite and am sharing that with you today. Simply click the link below "StreamlinewithHootesuite" to open the PDF. You can also print it or save it to your computer if you would like.
Now you're going to get ready to do a listing. There is a pretty basic list of items you'll want to have on hand when you get ready to do your listings. If you get in the habit of doing each listing the same, you won't forget something along the way. Obviously you have an item or a group of items you're going to list for sale on eBay. You want to take some pictures of your item. You can use up to 12 pictures in each listing and the more you have the better your listing will be.
It's always best to take photos in natural lighting on a clear, preferably white background or black for light items. You can get poster board that works perfectly at the Dollar Store. You want as many photos of your item as you can get...closeups, any flaws or defects, front, back, and side. Remember you can have up to 12 photos for each listings.
Measure your items. If it's clothing, say a pair of jeans, you'll want to include the waist, inseam, for women's jeans include the rise, and often I personally include the leg opening. By including these in your listing you will save yourself time in answering countless emails requesting measurements. It is best to include these measurements in the both the Item Specifics and in the item description.
Don't leave out item specifics, these make a difference in your item being found and are essential for mobile buyers. If you don't know or don't have the required information, do not remove or leave blank. You can use Unknown or N/A.
You want to weigh your item on your postage scale before you list. Again, this saves time when it sells as the correct shipping information is in your listing and you can print the label, pack, and ship. You only get one chance to make a good first impression...the more professional your items look the better the reflection on your business. We'll dive further into this in future posts.