You might have noticed some talk around the water cooler about adding a viewport meta tag that has to be added to your eBay listings. And you're probably wondering what all the fuss is about. You've been listing for mobile optimization as recommended. Everything is size 14 font, left aligned with bullet points. No images are embedded in the description and all of your Policies are taken out. So what's new?
The viewport meta tag assures that your listings are optimized for any device they are viewed on from the desktop all the way down to the smart phone with a simple line of code that communicates to the browser how to render the listing. The object is to be sure that every listing can be easily read without horizontal scrolling, one hand only for vertical scrolling that we are all used to at this point.
If you want to check to see if your listings are mobile friendly, even if you think they are just click here for eBay's mobile friendly test. Mesha Travesser, owner of Classy Soles did a great video to show you exactly how to add the code to your listings. I am thrilled to be able to post this with her permission for your benefit. And after you're done updating your listings, or before even, take a peak at some of the great items she has listed. You can check them on your smart phone or your tablet, or even your laptop and they are sure to render just right for your browsing pleasure.
You'll want to keep this code handy <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no"> Going forward you will want to include this code in all of your listings. It is best, according to eBay to have it right before your description, but will also work at the end. For me I just saved a listing as a template in eBay with the code inserted at the beginning. No need to remember if you always use the template, I actually made several, one for each category.
It might sound intimidating but it's really not and will certainly benefit you in terms of search results.
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