I'm combining a couple of Twitter tips today as these first few tips all really tie together the who and what of Twitter.
Are you a faceless egghead? People want to "see" who they are following. They are much more likely to pass you by if all they see is a faceless egghead. If you're not comfortable uploading a picture of yourself, that's fine instead you can upload your eBay or other selling platform logo. The logo will let people know that there is someone there. Personally if I don't recognize a name and see an egghead, I pass on by. I do want to know who I am following and who is following me.
Next you want to make good use of your bio description. It's a great idea to say a little bit about YOU and your business. Include a link to your eBay store or your Etsy Store. You want people to be able to check out your sales platforms, your feedback, and most of all you want them looking at your items.
Last for today is always remember to be social. Don't be selfish and make it all about you and your business. Share the love across the site with retweets of your followers. Favorite a post or three. Thank the tweeps who retweet your posts. Common courtesy prevails! In return you will find that your followers will retweet your posts more often, favorite your posts more often, and communicate via a Thank You!
I'll tweet you later with another Twitter Tip to help you help your business.
How are you using Social Media for your eBay Business?
Are you just starting out on social media or are you a long time user of social media? No matter what the answer like everything else ecommerce related, social media has changed and continues to change on a regular basis. With the fourth quarter fast approaching it's really time to make sure your marketing campaigns are set up and in order. Scheduling your posts can save you countless hours of time that you will surely need as sales increase in preparation for Back to School, Halloween, and the entire Holiday Season. Having a presence on Facebook is a definite necessity in today's social world. You don't want to run all of your family and friends off of your personal profile, so having a Business Page makes the most sense. If you don't have one, they are pretty simple to set up and there are many tutorials on YouTube walking you through the process.
Videos are empowering and are actually becoming the highest clicked posts on Facebook. Sharing videos that you create or that are related to your business will be more follower engagement than a simple picture. It's easy to share posts to your business page and you can even schedule the posts depending on what social management software you use. Personally Hootsuite is my go-to software, but I also use Buffer (free) to schedule listings. Even though it's a business page, I sure don't want to drive followers away with too many posts a day, so instead with these programs I can spread them out as far as I want. I can also upload my own posts that I choose to share and schedule posts for a month or more at time.
This is going to cut down on the time I actually spend on social media during the "busy season", not just busy with my business, but busy with personal commitments, family, and friends.
Hopefully you already have a business presence on Facebook, but if you don't now is the best time ever to get started. If you do have one already, this is a great time to schedule some content ahead of time, engage with your followers, and bring more followers in time for the fourth quarter!
Watch for an upcoming post on Pinterest next.
Are you on the fence about starting a blog? Not sure that you really need a blog? Or maybe are not even sure exactly what a blog is. It does matter what the reason, now is as good a time as any to get that blog started. Making your blog the foundation of your social marketing strategy just makes sense. A while back I presented to the Central Florida eBay Sellers Group that is run by Melissa Paz. I'm sharing the slides with you to show you some compelling reasons to get that blog started. It sounds more intimidating than it really is and once you start you'll wonder what took you so long.
Feel free to shout out to me if you have any questions!
Click WordPressandeBay to view the presentation that is saved in PDF format so you can download and view anytime you like.
Streamline Your Social Media with Hootesuite
While you are working on your social marketing plan this summer, you might want to consider streamlining your efforts and saving some time, now and in the future. Hootesuite is the most widely used platform for managing social media. You will find that you actually accomplish more in less time. There is both a free and a pro plan. Depending on your needs there is no need to use more than the free plan, that is unless you want to manage more platforms all in one central location. For me, it's worth every penny to be able to manage all of my Twitter accounts, Facebook, Google +, Linked In, and Stumble Upon from one dashboard. You can now monitor your Instagram account, although it isn't possible to post yet, you are able to share your posts on your other platforms. Manage your twitter lists and special searches...the features are plenty with new features all the time. Track your efforts with easy reports. It's all here in one single dashboard. I recently did a mini-class on the basics of Hootesuite and am sharing that with you today. Simply click the link below "StreamlinewithHootesuite" to open the PDF. You can also print it or save it to your computer if you would like.