You might have noticed some talk around the water cooler about adding a viewport meta tag that has to be added to your eBay listings. And you're probably wondering what all the fuss is about. You've been listing for mobile optimization as recommended. Everything is size 14 font, left aligned with bullet points. No images are embedded in the description and all of your Policies are taken out. So what's new?
The viewport meta tag assures that your listings are optimized for any device they are viewed on from the desktop all the way down to the smart phone with a simple line of code that communicates to the browser how to render the listing. The object is to be sure that every listing can be easily read without horizontal scrolling, one hand only for vertical scrolling that we are all used to at this point.
If you want to check to see if your listings are mobile friendly, even if you think they are just click here for eBay's mobile friendly test. Mesha Travesser, owner of Classy Soles did a great video to show you exactly how to add the code to your listings. I am thrilled to be able to post this with her permission for your benefit. And after you're done updating your listings, or before even, take a peak at some of the great items she has listed. You can check them on your smart phone or your tablet, or even your laptop and they are sure to render just right for your browsing pleasure.
You'll want to keep this code handy <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no"> Going forward you will want to include this code in all of your listings. It is best, according to eBay to have it right before your description, but will also work at the end. For me I just saved a listing as a template in eBay with the code inserted at the beginning. No need to remember if you always use the template, I actually made several, one for each category.
It might sound intimidating but it's really not and will certainly benefit you in terms of search results.
Feel free to leave a comment or if you have questions you can message me through the contact link or look me up on Facebook.
Change...It's certain and necessary. What was is no longer. It is simply the way of the ecommerce world. Instead of lagging behind, get a head start and be ready for the fourth quarter. This simple infographic is a simple view of what the new best practices are as outlined at the workshop eBay Open in July. The entire event is now available On Demand, so you can watch them all at your convenience. Not sure how to navigate through the Virtual Scene? Watch this quick video to find your way around. Navigating eBay Open On Demand.
These are recommended and are not mandatory but while your deciding whether to make the change or not, think about what your goal is. Are you happy to sit on your item for months or years or do you want to get it sold right away? Are you interested in mobile shoppers who now make up a large portion of sales on not just eBay but every ecommerce site? Do you want the best fourth quarter ever? My thought has always been that eBay is in a much better position to do the research than I am, they have the resources, employees, and know how...I don't. So why not take advantage of their work that is being done for the sellers (you and me) and optimize our listings for better search results which translates into more traffic which translates into more sales? It really is a no-brainer in my opinion. If you have the best listing possible your potential to sell more rises, but ultimately that choice is yours.
With some of the new changes on the eBay selling platform, there are many questions about html. It is typically not something that is needed when selling on eBay, but is always helpful to know at least the basics. These slides are just that, basic. What is it? What does it do? HTML is language that defines the text on a web page. This is done with tags. Generally there are start and end tags. Different attributes can be defined with html. Attributes such as a url in a link or inserting an image in a listing with attributes for alternate text, size, and of course the actual url of the image. If you want to know just the basics and get a little better understanding of what Html is and how it works, take a look at the slides below.
Ignite Your Fourth Quarter eBay Sales!
Join John Lawson, author of the best selling book Kick Ass Social Media, Katherine Terrill, and myself on Tuesday, July 21 at 7 pm EST. We're ready to share some tips that you can start doing right now, during the summer slump, to bring your sales to the next level this 4th quarter without killing yourself in the process.
What will we be covering?
Planning for the season
Organizing and planning your holiday calendar in advance
Inventory to source
What to be on the lookout for and where to get it
Micro niches you never thought about
Where are even greater opportunities for your business and product selection
Social media scheduling and automation
How to use automation tools to make your social marketing easy
This one-hour FREE webinar is packed with content that you can put into place right now.
Sign up even if you can't attend in order to get the replay for free. If you're not signed up there will be a nominal fee to obtain that.
You can sign up free here
Even though it's been over a year since the defect system was announced and close to a year since it has been in place, there seems to still be a lot of confusion over what a defect actually is. There are 7 ways to get a defect on eBay. No matter how many defects you get per transaction, only 1 will count per transaction.
- Low detailed seller ratings for item as described. (Rating of 1, 2, or 3.
- Opened cases for items not as described.
- Return Requests: items not as described.
- Low detailed seller ratings for shipping time. (Rating of 1)
- Requests: items not received.
- Neutral or negative feedback from buyers.
- Transactions you canceled. If you cancel because the item is out of stock, you can't find it, you broke it, but ultimately it is your fault. When a buyer requests a cancellation it is not a defect.
These are the only ways that you can receive a defect on a transaction
You can also check your seller dashboard to:
- See how many defects you have and for what and
- Run a report to see exactly which transactions received the defect.
This is a short video that walks you through this process.
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If you're like most people, time has a way of getting away when you are online. Do you know how much time you spend on business activities versus social media? I have always tracked certain tasks, but certainly not everything and realized I really was losing time or wasting time as the case may be. I saw an app that was recommended for tracking time, all of your time on the computer and decided to give it a try. This is the second week of using Rescue Time and I am amazed. Amazed not just at how much time I spend at the computer but the amount of time spent at each website and/or task. Having the numbers makes me more accountable. Where am I wasting time?...What time of the day am I wasting time?...When am I most productive? By looking at the numbers and the stats at the end of each day or the beginning of the next day, I can better utilize my time. Granted I have no one to answer to but myself, but that is enough for me. Enough to make my time more productive and less wasteful.
Being self-employed means being accountable for the time and making the most of each day. Whether it is listing items, editing items, bookkeeping, and at this particular time of year, finishing up taxes. They're due in little more than a week.
Rescue time has both a free and a premium account available. I'm using the free account. I have been self-employed for many, many years and sometimes just need a nudge back to the beaten path to get back on course. For you, maybe you need to block out focus time, that is available with the premium account as well as more in depth tracking. You can set up the productivity level or the distraction level on each task you do. For example, social networking time is not all wasteful, I like many others use it as part of my marketing plan. So I know time spent on Twitter is not a distraction, just as time on Google Plus is not a distraction, but actually productive time spent marketing my items and my business.
If you have a problem balancing your time on the computer, there is a mobile app too, give the free Rescue Time a try. It will cost you nothing and likely will be an eye opener for you. I've set some goals for this week and thus far, okay one day only, I've surpassed today's goal. I'm working towards making that a habit rather than something I have to focus on, but until then I'll hold myself accountable with this sweet little app that keeps track for me.