You might have noticed some talk around the water cooler about adding a viewport meta tag that has to be added to your eBay listings. And you're probably wondering what all the fuss is about. You've been listing for mobile optimization as recommended. Everything is size 14 font, left aligned with bullet points. No images are embedded in the description and all of your Policies are taken out. So what's new?
The viewport meta tag assures that your listings are optimized for any device they are viewed on from the desktop all the way down to the smart phone with a simple line of code that communicates to the browser how to render the listing. The object is to be sure that every listing can be easily read without horizontal scrolling, one hand only for vertical scrolling that we are all used to at this point.
If you want to check to see if your listings are mobile friendly, even if you think they are just click here for eBay's mobile friendly test. Mesha Travesser, owner of Classy Soles did a great video to show you exactly how to add the code to your listings. I am thrilled to be able to post this with her permission for your benefit. And after you're done updating your listings, or before even, take a peak at some of the great items she has listed. You can check them on your smart phone or your tablet, or even your laptop and they are sure to render just right for your browsing pleasure.
You'll want to keep this code handy <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no"> Going forward you will want to include this code in all of your listings. It is best, according to eBay to have it right before your description, but will also work at the end. For me I just saved a listing as a template in eBay with the code inserted at the beginning. No need to remember if you always use the template, I actually made several, one for each category.
It might sound intimidating but it's really not and will certainly benefit you in terms of search results.
Feel free to leave a comment or if you have questions you can message me through the contact link or look me up on Facebook.
Change...It's certain and necessary. What was is no longer. It is simply the way of the ecommerce world. Instead of lagging behind, get a head start and be ready for the fourth quarter. This simple infographic is a simple view of what the new best practices are as outlined at the workshop eBay Open in July. The entire event is now available On Demand, so you can watch them all at your convenience. Not sure how to navigate through the Virtual Scene? Watch this quick video to find your way around. Navigating eBay Open On Demand.
These are recommended and are not mandatory but while your deciding whether to make the change or not, think about what your goal is. Are you happy to sit on your item for months or years or do you want to get it sold right away? Are you interested in mobile shoppers who now make up a large portion of sales on not just eBay but every ecommerce site? Do you want the best fourth quarter ever? My thought has always been that eBay is in a much better position to do the research than I am, they have the resources, employees, and know how...I don't. So why not take advantage of their work that is being done for the sellers (you and me) and optimize our listings for better search results which translates into more traffic which translates into more sales? It really is a no-brainer in my opinion. If you have the best listing possible your potential to sell more rises, but ultimately that choice is yours.
With some of the new changes on the eBay selling platform, there are many questions about html. It is typically not something that is needed when selling on eBay, but is always helpful to know at least the basics. These slides are just that, basic. What is it? What does it do? HTML is language that defines the text on a web page. This is done with tags. Generally there are start and end tags. Different attributes can be defined with html. Attributes such as a url in a link or inserting an image in a listing with attributes for alternate text, size, and of course the actual url of the image. If you want to know just the basics and get a little better understanding of what Html is and how it works, take a look at the slides below.