If you're like most people, time has a way of getting away when you are online. Do you know how much time you spend on business activities versus social media? I have always tracked certain tasks, but certainly not everything and realized I really was losing time or wasting time as the case may be. I saw an app that was recommended for tracking time, all of your time on the computer and decided to give it a try. This is the second week of using Rescue Time and I am amazed. Amazed not just at how much time I spend at the computer but the amount of time spent at each website and/or task. Having the numbers makes me more accountable. Where am I wasting time?...What time of the day am I wasting time?...When am I most productive? By looking at the numbers and the stats at the end of each day or the beginning of the next day, I can better utilize my time. Granted I have no one to answer to but myself, but that is enough for me. Enough to make my time more productive and less wasteful.
Being self-employed means being accountable for the time and making the most of each day. Whether it is listing items, editing items, bookkeeping, and at this particular time of year, finishing up taxes. They're due in little more than a week.
Rescue time has both a free and a premium account available. I'm using the free account. I have been self-employed for many, many years and sometimes just need a nudge back to the beaten path to get back on course. For you, maybe you need to block out focus time, that is available with the premium account as well as more in depth tracking. You can set up the productivity level or the distraction level on each task you do. For example, social networking time is not all wasteful, I like many others use it as part of my marketing plan. So I know time spent on Twitter is not a distraction, just as time on Google Plus is not a distraction, but actually productive time spent marketing my items and my business.
If you have a problem balancing your time on the computer, there is a mobile app too, give the free Rescue Time a try. It will cost you nothing and likely will be an eye opener for you. I've set some goals for this week and thus far, okay one day only, I've surpassed today's goal. I'm working towards making that a habit rather than something I have to focus on, but until then I'll hold myself accountable with this sweet little app that keeps track for me.
One of the top experts in online commerce, that I listen to and learn from is John Lawson. John just came back from a month long tour of e-commerce events in Jamaica, Miami, Sydney and Melbourne Australia.
John said that from these travels he was able to speak and strategize with some of the smartest e-commerce marketers in the game.
Now he has some "jewels" that he want to share with those interested in driving more sales, more engagement and making MORE MONEY.
The only way to get in is to jump on a LIVE training session tonight at 7:00 pm est. BUT do not worry if you can not make it live cause John will make the replay available unlimited for all who attend.
Tonight, come and get the awesome strategies that are working today for ecommerce digital marketing. E-commerce sellers are 100% killing it with new media opportunities and marketing strategies.
Join me Wednesday night and learn the strategies that are working RIGHT NOW. Learn how using these tactics will blow the roof off of your online sales.
Don't forget to sign up here...you can always access it later if you are busy at that time.
Now you're going to get ready to do a listing. There is a pretty basic list of items you'll want to have on hand when you get ready to do your listings. If you get in the habit of doing each listing the same, you won't forget something along the way. Obviously you have an item or a group of items you're going to list for sale on eBay. You want to take some pictures of your item. You can use up to 12 pictures in each listing and the more you have the better your listing will be.
It's always best to take photos in natural lighting on a clear, preferably white background or black for light items. You can get poster board that works perfectly at the Dollar Store. You want as many photos of your item as you can get...closeups, any flaws or defects, front, back, and side. Remember you can have up to 12 photos for each listings.
Measure your items. If it's clothing, say a pair of jeans, you'll want to include the waist, inseam, for women's jeans include the rise, and often I personally include the leg opening. By including these in your listing you will save yourself time in answering countless emails requesting measurements. It is best to include these measurements in the both the Item Specifics and in the item description.
Don't leave out item specifics, these make a difference in your item being found and are essential for mobile buyers. If you don't know or don't have the required information, do not remove or leave blank. You can use Unknown or N/A.
You want to weigh your item on your postage scale before you list. Again, this saves time when it sells as the correct shipping information is in your listing and you can print the label, pack, and ship. You only get one chance to make a good first impression...the more professional your items look the better the reflection on your business. We'll dive further into this in future posts.